To grow your Twitter following you need to make sure people find you interesting immediately.
The bio itself
160 characters to write about yourself doesn’t sound a lot, yet why when you have the cursor flashing nothing comes to mind? It’s probably more of a ‘what on earth do I say’ that makes you pause rather than not knowing anything about yourself so don’t fret.
What is it that defines you? What followers are you looking to gain?
Elizabeth Watt (recently guest posted on my blog) was setting up her account a few days ago and she followed my ‘what I do, something work-y and something personal’ advice and she decided to go with ‘Photographer & videographer. Newport Film School Graduate. Don’t believe in matching socks’. Brilliant! Adding the background image as a photograph she had taken to showcase some of her recent work. She’s still new to the site but has since been followed by similar industry graduates among others.
Even if you don’t have a website, add your LinkedIn account, or somewhere online that you have a page. (If you’re the big cheese of a huuuge corporation, probably best not to put your personal Facebook account). This is a great opportunity to showcase your website as users will click through to your site to find out more about you or your business.
To sum up
Write what you want others to know about you, without giving too much away but still sounding of interest to someone. You won’t get everyone who see’s your page to follow you (not even Justin Bieber will) but you can make it so that the majority of people who come across your profile are intrigued, entertained and then enjoy following you. I guarantee if you do all of this it will make a difference.